Now showing items 1-2 of 2

    • Consumers’ religio-spiritual insights in Ramadhan advertisements 

      Junaid, Ansari; Ummi Naiemah, Saraih; Adi Anuar, Azmin; Muhammad Sufyan, Ramish (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-06)
      Consumers get irritated and distracted while watching the Ramadan TV commercials due to the non-availability of the consumers’ religio-spiritual insights and this irritation can sometimes create a negative brand image. ...
    • Servant leadership philosophy and practice: development of training activities to implement servant leadership in organisations 

      Muhammad Azeem, Qureshi; Ummi Naiemah, Saraih (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-06)
      Research on servant leadership in the past few years has covered several theoretical and practical aspects. The growing literature on servant leadership supports its positive impact on individuals and organisations. However, ...