Browsing International Journal of Business and Technopreneurship (IJBT) by Subject "Advertising"
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The Effect of Advertisement and Brand Image on Consumer Buying Behaviour in Nigeria
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2018-06)This study examines the effect of advertisement and brand image on consumer buying behaviour in Nigeria. The study focused on Ammasco International Limited and its customers in Kano State, Nigeria and the target population ...