Now showing items 1-2 of 2

    • Purchase intention on cars among Malaysian in the central region of Malaysia 

      Wan Mashumi, Wan Mustafa; Muhammad Asyraf, Mohd Kassim; Muhammad Safizal, Abdullah; Nurshahirah, Salehuddin; Aidil, Hanafi (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-10)
      Profits are necessary for the survival of every business in the world. However, it may be difficult if the company is unable to attract new customers or meet their demands, particularly in a competitive market dominated ...
    • Road accident proneness among motorcyclist in Malaysia: a structural equation modeling approach 

      Muhammad Asyraf, Mohd Kassim; Muhammad Safizal, Abdullah; Wan Mashumi, Wan Mustafa; Mohd Fitri, Mansor; Aidil Hanafi, Amirrudin (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-10)
      Road accidents have alarmed Malaysian citizens all over the country. This study proves that a combination of human characteristics may contribute to the increase in the accident rate of motorcyclists on the road. Human ...