Browsing International Journal of Business and Technopreneurship (IJBT) by Author "Faculty of Business & Communication, Universiti Malaysia Perlis (UniMAP)"

Now showing items 1-3 of 3

    • The influence of product packaging on students’ purchasing intention 

      Wong, Yong Hong; Faziha, Abd. Malek; Tengku Mohd. Khairal, Abdullah; Syahputra, Syahputra; Suriani, Sukri (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-10)
      In today’s competitive market, a product’s packaging plays a crucial part in attracting customers to purchase a certain product. There was an increase in the amount of competition between different packaged products. ...

    • Purchase intention on cars among Malaysian in the central region of Malaysia 

      Wan Mashumi, Wan Mustafa; Muhammad Asyraf, Mohd Kassim; Muhammad Safizal, Abdullah; Nurshahirah, Salehuddin; Aidil, Hanafi (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-10)
      Profits are necessary for the survival of every business in the world. However, it may be difficult if the company is unable to attract new customers or meet their demands, particularly in a competitive market dominated ...

    • Road accident proneness among motorcyclist in Malaysia: a structural equation modeling approach 

      Muhammad Asyraf, Mohd Kassim; Muhammad Safizal, Abdullah; Wan Mashumi, Wan Mustafa; Mohd Fitri, Mansor; Aidil Hanafi, Amirrudin (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-10)
      Road accidents have alarmed Malaysian citizens all over the country. This study proves that a combination of human characteristics may contribute to the increase in the accident rate of motorcyclists on the road. Human ...