Browsing International Journal of Business and Technopreneurship (IJBT) by Author "Faculty of Applied & Human Sciences, Universiti Malaysia Perlis (UniMAP)"
Now showing items 1-8 of 8
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Consumers’ religio-spiritual insights in Ramadhan advertisements
Junaid, Ansari; Ummi Naiemah, Saraih; Adi Anuar, Azmin; Muhammad Sufyan, Ramish (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-06)Consumers get irritated and distracted while watching the Ramadan TV commercials due to the non-availability of the consumers’ religio-spiritual insights and this irritation can sometimes create a negative brand image. ... -
Factors affecting gender equality among societies in Karachi, Pakistan: a mediation and moderation analyses
Amena, Sibghatullah; Ummi Naiemah, Saraih; Hanim, Hamdan (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-06)The goal of this study is to build to investigate the elements that influence gender equality in Karachi Societies. Karachi is one of Pakistan's largest cities, a developing country in South East Asia. When it comes to ... -
The impact of forensic accounting technique and effective internal control on creative accounting
Zardasht Abubaker Qader, Barzinji; Wan Sallha, Yusoff; Mohd Sofian, Mohammad Rosbi; Mohd Fairuz, Md Salleh (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-06)This article aims to study the impact of forensic accounting techniques and effective internal control activities (creative accounting) and the necessary expertise for forensic accountants in diagnosing these creative ... -
Impact of Meme advertising on brand equity
Muhammad Sufyan, Ramish; Ummi Naiemah, Saraih; Julinawati, Suanda; Junaid, Ansari (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-06)This study has inspected the design of the meme advertising on brand equity among the population of Pakistan and dug into how meme advertising can influence the brand among the target population and if they create a ... -
The Influence of Forensic Accounting Competence and Independent Audit Committee on Anti-Fraud in Firm Performance
Zardasht Abubaker Qader, Barzinji; Wan Sallha, Yusoff; Mohd Sofian, Mohammad Rosbi (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-06)Anti-fraud is a special field in identifying, diagnosing and treating fraud, and entails the gathering, management, investigation, and utilisation of business data. This research investigated the effect of both the forensic ... -
The Influences of Work-Life Balance, Personality and Emotional Intelligence on Women Leadership Behaviour among the Malaysian Engineers
Hanim, Hamdan; Ummi Naiemah, Saraih; Amena, Sibghatullah (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-06)Nowadays, there are now more women on the management team. In the past, only men could participate in certain roles, board meetings, and decision making. However, the number of women in leadership positions remains low, ... -
The relationship between attitude toward behaviour, subjective norm, perceived control behaviour on entrepreneurship intention: an empirical study on Indonesia SME owners
Fakhri, Rabialdy; Siti Balkis, Mohamed Ibrahim; Hilmah Zuryani (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-06)COVID-19 pandemic has brought tremendous effects on socio economy at worldwide. Many has loss their job and was struggle to survive thus entrepreneurship became a great opportunity that open widely for most people to survive ... -
Servant leadership philosophy and practice: development of training activities to implement servant leadership in organisations
Muhammad Azeem, Qureshi; Ummi Naiemah, Saraih (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-06)Research on servant leadership in the past few years has covered several theoretical and practical aspects. The growing literature on servant leadership supports its positive impact on individuals and organisations. However, ...