dc.contributor.author | Lim, Edward Huck Tee | |
dc.date.accessioned | 2010-10-11T06:04:22Z | |
dc.date.available | 2010-10-11T06:04:22Z | |
dc.date.issued | 2007-10-31 | |
dc.identifier.citation | p.1-18 | en_US |
dc.identifier.uri | http://dspace.unimap.edu.my/123456789/9781 | |
dc.description | International Conference On Libraries (ICOL) 2007, 31st October - 2nd November 2007 organized by Universiti Sains Malaysia (USM) with the coorperation of Librarians Association of Malaysia at Gurney Hotel, Penang. | en_US |
dc.description.abstract | This paper will explore some of the challenges faced by academic library managers in trying to
serve a new generation of techno-savvy users known as the Millennials. The challenges,
which are in large part defined by the Internet, include:
• the availability of search engines which provide alternative pathways to digital
information resources;
• programmes to digitize analogue materials by non-traditional providers of library
services, such as Google and Microsoft;
• the ability of publishers or producers of digital information resources to bypass
libraries and target end users directly through pay-per-view services;
• social networking and virtual world sites where the Millennials gather.
Some possible responses to these challenges are discussed. These include the establishment of
“intelligent portals”; participating in national and international programmes to deal with the
scholarly information crisis, promoting the academic library in the virtual environment where
the millennial generation gather, and changing the physical environment of libraries to take
account of the flexible learning requirements of the information age. It is only by successfully
confronting these challenges that academic library managers will ensure the continuing
relevance and survival of libraries in institutions of higher education. | en_US |
dc.language.iso | en | en_US |
dc.publisher | Universiti Sains Malaysia | en_US |
dc.relation.ispartofseries | International Conference On Libraries (ICOL) 2007 | en_US |
dc.subject | Millennial | en_US |
dc.subject | Academic library | en_US |
dc.subject | Institutions of higher education | en_US |
dc.subject | Internet | en_US |
dc.subject | Librarian | en_US |
dc.subject | International Conference On Libraries (ICOL) | en_US |
dc.title | Serving the millennial generation: Management challenges for the modern academic library | en_US |
dc.type | Working Paper | en_US |
dc.publisher.department | Perpustakaan | en_US |