dc.contributor.author | Saida Farhanah Sarkam | |
dc.contributor.author | Noorulsadiqin Azbiya Yaacob | |
dc.contributor.author | Siti Norezam, Othman | |
dc.contributor.author | Rafidah, Abdul Azis | |
dc.date.accessioned | 2019-01-30T04:17:29Z | |
dc.date.available | 2019-01-30T04:17:29Z | |
dc.date.issued | 2018-10 | |
dc.identifier.citation | International Journal of Business and Technopreneurship, vol.8(3), 2018, pages 269-280 | en_US |
dc.identifier.issn | 2231-7090 | |
dc.identifier.issn | 2232-1543 (online) | |
dc.identifier.uri | http://dspace.unimap.edu.my:80/xmlui/handle/123456789/58145 | |
dc.description | Link to publisher's homepage at http://ijbt.unimap.edu.my | en_US |
dc.description.abstract | Commercialisation had become one of the main activities for academics. Besides generating income for the university, academic research commercialisation is able to boost up the
nation economic gains and quality of life. Therefore, it is important to understand the
motivation factors of academic researchers since they are the main player in the
commercialisation activity. By understanding their motivation factors, the policy makers
are able to execute right initiatives in boosting up the commercialization activities.
Literature classifies motivation factors as extrinsic, intrinsic, and prosocial; however,
limited studies discussed on the mixed-motivation factors in academic research
commercialisation. Thus, this study aimed to further understand the role of mixedmotivation
factors among academic researchers who had successfully commercialised their
research results. In achieving the study’s objective, this study utilised the Self-Concordance
Theory as the study’s framework and applied a qualitative case study approach. The
informants in the study were the academic researchers from four Malaysian technical
universities. The study revealed that the academic researchers were motivated by the
mixed-motivation factors in supporting their commercialisation activities. There are two
groups of mixed-motivation factors that had been identified in the study, which the
difference between those two is the overlapping size of the prosocial motivation factor in
the Venn diagram. It shows that the prosocial motivation is either extrinsically-driven or
intrinsically driven. It is hoped that, by knowing the right motivation factors for the
academic researchers, the policy makers will execute the best strategy to motivate the
novice or unexperienced academic researchers to commercialise their research results as to
boost up the research commercialization rate in local universities. | en_US |
dc.language.iso | en | en_US |
dc.publisher | School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) | en_US |
dc.subject | Academic Research Commercialisation | en_US |
dc.subject | Self-Concordance Theory | en_US |
dc.subject | Mixed- Motivation Factors | en_US |
dc.subject | Prosocial Motivation | en_US |
dc.subject | Malaysian Technical Universities | en_US |
dc.title | Mixed-Motivation Factors on Academic Research Commercialisation in Malaysian Technical Universities | en_US |
dc.type | Article | en_US |
dc.contributor.url | saidafarhanah@melaka.uitm.edu.my | en_US |