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dc.contributor.authorVahideh Tabasi Lotfabadi
dc.date.accessioned2019-01-26T04:47:31Z
dc.date.available2019-01-26T04:47:31Z
dc.date.issued2018-10
dc.identifier.citationInternational Journal of Business and Technopreneurship, vol.8(3), 2018, pages 347-358en_US
dc.identifier.issn2231-7090 (print)
dc.identifier.issn2232-1543 (online)
dc.identifier.urihttp://dspace.unimap.edu.my:80/xmlui/handle/123456789/58096
dc.descriptionLink to publisher's homepage at http://ijbt.unimap.edu.myen_US
dc.description.abstractThis study was conducted with the aim to study entrepreneurial orientation factors on customer satisfaction` in institutes of higher education in Mashhad. The research was applied in terms of objective and descriptive-correlational according to collected data method. The statistical population of the study consist of 42300 customers in institutes of higher education in Mashhad, and they were selected by stratified sampling method according to Morgan table for infinitive population. A valid questionnaire was exploited to collect data; and its reliability was confirmed by Cronbach's alpha. Statistical SPSS software was used as the data analysis tool. Findings reveal that innovation, pro activeness and organizational factors, as entrepreneurial orientation factors, have positive effect on perceived value and risk taking has negative effect on perceived value, and perceived value leads to customer satisfaction.en_US
dc.language.isoenen_US
dc.publisherSchool of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP)en_US
dc.subjectEntrepreneurial orientationen_US
dc.subjectPerceived valueen_US
dc.subjectCustomer satisfactionen_US
dc.subjectInstitute of higher educationen_US
dc.titleEntrepreneurial Orientation and Customer Satisfaction in Institutes of Higher Educationen_US
dc.typeArticleen_US
dc.identifier.urlhttp://ijbt.unimap.edu.my
dc.contributor.urlv.tabasi@gmail.comen_US


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