Geographical Information Technology approach and model for visualizing the lifetime value of customersin the geographical marketplace
Abdul Manaf, Bohari
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Geographical information technology is one of the top most techniques for handling and managing the world wide business issues including customer lifetime value on the geographical based environment. In fact, visualizing the lifetime value of customer, specifically hypermarket's customer is important to determine the most profitable customer's to the business as well as strategic important for estimating how long life the customers will engage and doing transaction with the business. Besides that, others kind of technology, as well as financial information systems, retailing information systems, decision support systems, and so on are fail and unable to visualize clearly on how these lifetime value 'alive and acting' in the real marketplace. Critically, in perspective of multicultural societies just like Malaysia, visualizing customer lifetime value of multicultural customers are potentially as become strategic issues because it has major influence on certain aspects of current and future prospect of the business. In addition, although some of information technology has ability to visualize factors for prospecting customer lifetime value, however, it still unable to visualizing the real situation of customer's in the platform of geographical marketplace. Thus, this paper is purposely for reviews some of geographical information technology approach and model that be potential to handle the issues of customer lifetime value in the geographical marketplace. Moreover, understanding the advantages and disadvantages geographical information technology approach and model are practically important to strengthening the past and current methods of visualizing customer lifetime value on the ground place. At the end, suggestion was made on how to improvise the performance of visualizing the customer lifetime value for application of Malaysia multicultural geographical marketplace.