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Factors affecting the success of social marketing: a case of Bangladesh
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2015-10)
Social marketing means exploiting the commercial marketing techniques to
influence the behavior of the target audience. Government, non-profit
institutions and private companies are engaged in a variety of social ...
Business ethics practices and programs in Bangladesh: an empirical analysis
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2015-10)
The issue of business ethics in Bangladesh is becoming important and not widely
studied before. The study aims to evaluate ethical practices and programs today
and for the next ten years with survey questionnaire applying ...
Problems in micro financing of Bangladesh: a study on Grameen Bank
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2015-06)
Bangladesh has been perhaps the most important hearth on the globe for micro
finance providing organizations. In recent years, micro credit or in its wider
dimension micro finance, has become a much favored intervention ...
Determinates of Banks’ Profitability: A Study on Islamic Banks in Bangladesh
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2016-06)
Banks and financial institutions are the heart of the economy of a country.
Though Bangladesh is a developing economy, a significant number of financial
institutions are in operation now in the country. The present study ...
The effects of leadership style into fisheries business sector in Bangladesh
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2017-02)
Fish wealth sector is getting more focus in today’s modern economy trends; the
sector’s performance is always linked with appropriate strategies. Bangladesh’s
fisheries sector is one of the four promising sectors as ...
Determinants of Microfinance performances in Bangladesh: The case study of Rural Development Scheme and Muslim Aid Bangladesh
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2016-10)
Microfinance programs have been designed for the poor people to access
the formal financial system easily without any collateral. From the
beginning, microfinance programs are trying to reach the poor people to
improve ...
Poverty alleviation in Bangladesh: a literature revisit
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2016-02)
The alleviation of poverty and restructuring of society for ensuring sustainable livelihood are very important issues in Bangladesh now. Although the rate of poverty has been declining, it is declining at a very slow rate. ...
Do female managers promote work-family cultures of banking organizations in Bangladesh? an emerging economy perspective
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2019-10)
The study examined the factors that underlie the link between female leader’s behavior and family-friendly work culture in the banking industry in Bangladesh. This study is underpinned by the Conservation of Resource (COR) ...
An empirical investigation on the factors influencing customers’ decision in choosing banks
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2018-10)
In this modern age, people are immensely dependent on the plastic money and bank is one of the biggest facilitators of this service. But the perception of bank customers in case of selecting banks varies due to various ...
Factors Leading to Market Segmentation of Fashion House Business based on Customer Behavior: Evidence from Bangladeshi Fashion Industry
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2017-10)
The key objective of this paper is to find out factors affecting market
segmentation of fashion house business in Bangladesh based on customer
behaviour. For the purpose of the study, a judgment sampling of 200
customers ...