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Green marketing: a marketing mix point of view
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2015-02)
This paper tries to provide an overview of green marketing from marketing mix point
of view. The aim of green marketing is to include environmental issues in the
marketing efforts. The idea is that marketers provide ...
Identifying effects of mixed marketing in solar devices
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2014-10)
The Sun is one of the main sources of renewable energy which can serve as a
useful source of energy supply in most parts of the world. Using solar energy is
not only necessary but also will be inevitable in future. The ...