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The effect of attitude on mobile marketing acceptance in Malaysia: A conceptual framework
(Universiti Malaysia Perlis (UniMAP), 2010-11-12)
The tremendously increased in mobile phone users and penetration rate has made mobile
marketing getting popular among marketers but the consumers’ acceptance of mobile
marketing is still remain unexplained. This paper ...
A study of viewers’ attitude towards TV advertising in Thailand
(Universiti Malaysia Perlis (UniMAP), 2010-11-12)
The aim of this study is to examine the relationships Belief Dimensions and attitude of viewers
towards TV advertising. Earlier research was mainly explored in the west with some finding
were positive and some being ...