Browsing Conference Papers by Subject "Behavioural intention"

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    • The effect of attitude on mobile marketing acceptance in Malaysia: A conceptual framework 

      Mohammad, Ismail; Razli, Che Razak, Assoc. Prof. Dr.; Adam, Mat (Universiti Malaysia Perlis (UniMAP)Centre for Communication Skills and Entrepreneurship, 2010-11-12)
      The tremendously increased in mobile phone users and penetration rate has made mobile marketing getting popular among marketers but the consumers’ acceptance of mobile marketing is still remain unexplained. This paper ...