Browsing Researchers by Subject "Neuromarketing"
Now showing items 1-1 of 1
-
Wireless EEG signals based neuromarketing system using Fast Fourier Transform (FFT)
(IEEE Conference Publications, 2014-03)his work aims to identify the most preferred brand on automotive in Malaysia through wireless EEG signals. A group of four major vehicle brand advertisements such as Toyota, Audi, Proton and Suzuki is considered on this ...