Corporate social responsibility: A culture of responsible business
Abstract
Business nowadays is geared towards globalization and competitive advantage. Their
role in the society started to shift from traditional to multicultural. Corporate social
responsibility reminds us our role in the society today. As a concept, it underlines the
relationship of economic, social and environmental spheres of sustainability.
Addressing the corporate social responsibility in a Filipino way will highlight our own
unique and distinct culture in handling this scenario. The Filipino approach in dealing
social responsibility makes it as an eye opener to the world on how we do it. In a
challenging world, innovation and change makes the corporate social responsibility to
improve its consciousness and awareness. Their proactive approach in nation building
makes it to be part of their corporate values and practices. A uniquely Filipino way in
handling social responsibility makes it to be part of their commitment. A truly one of its
kind in the world that Filipino can deliver.
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