Browsing by Subject "Buying intention"
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The moderating effect of perceived benefit on the relationship between attitude and actual purchase of herbal product in Malaysia
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2015-10)This study examines the moderating effect of perceived benefit on the relationship between attitude and actual purchase. Mall intercept survey was used to collect data from six various states in Malaysia. A total of ...