Browsing by Author "malliga@usm.my"
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Geographical information technology approach and model for visualizing the lifetime value of customers in the geographical marketplace
Abdul Manaf, Bohari; Ruslan, Rainis, Prof. Dr.; Malliga, Marimuthu, Dr. (Universiti Malaysia Perlis (UniMAP)Centre for Communication Skills and Entrepreneurship, 2010-11-12)Geographical information technology is one of the top most techniques for handling and managing the world wide business issues including customer lifetime value on the geographical based environment. In fact, visualizing ... -
A literature review on marketing information systems for managing customer value of hypermarket business in geographical marketplace
Abdul Manaf, Bohari; Ruslan, Rainis, Prof. Dr.; Marimuthu, Malliga, Dr. (Universiti Malaysia Perlis (UniMAP)Centre for Communication Skills and Entrepreneurship, 2010-11-12)Managing customer lifetime value in the geographical marketplace is one of the strategic needs and requirement for successfully of sustaining the business performance especially for large scale of business, includes ...