Browsing by Author "Sundar, I, Dr."

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    • Green marketing and sustainable consumerism 

      Ajith Kumar, D. J.; Sundar, I, Dr. (Universiti Malaysia Perlis (UniMAP)Centre for Communication Skills and Entrepreneurship, 2010-11-12)
      Green marketing began in Europe in the early 1980s when certain products were found to be harmful to the earth's atmosphere. Consequently new types of products were created, called "green" products, that would cause less ...

    • ICT and rural development: The case of village knowledge centres in Pondicherry India 

      Sundar, I, Dr. (Universiti Malaysia Perlis (UniMAP)Centre for Communication Skills and Entrepreneurship, 2010-11-12)
      Information and Communication Technology (ICT) is the key enabler and a vital component of the new knowledge based economy and information revolution. It is a major factor in economic growth and increasing productivity. ...