Browsing by Author "Muhammad Firdaus, Abong Abdullah"

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    • Creative management: Innovation in measuring advertising creative attributesm 

      Mastika, Lamat; Muhammad Firdaus, Abong Abdullah (Malaysian Technical Universities Network (MTUN), 2012-11-20)
      Is creativity important element in an advertisement? According to Smith and White (2001), the concept of advertising creativity is generally viewed from the perspective of the advertising professional. This is an interesting ...

    • Industrial design innovation of Sarawak contemporary furniture design 

      Muhammad Firdaus, Abong Abdullah; Sharifah Emme Suzaimi, Syed Mohd Zahari; Mastika, Lamatah (Malaysian Technical Universities Network (MTUN), 2012-11-20)
      This paper is part of a fundamental research on indigenous Dayak's motif of Sarawak as part of innovative design element for a contemporary chair design. Reviews of existing study on relation between novel, augmented, and ...