Browsing by Author "Malliga, Marimuthu, Dr."
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Geographical information technology approach and model for visualizing the lifetime value of customers in the geographical marketplace
Abdul Manaf, Bohari; Ruslan, Rainis, Prof. Dr.; Malliga, Marimuthu, Dr. (Universiti Malaysia Perlis (UniMAP)Centre for Communication Skills and Entrepreneurship, 2010-11-12)Geographical information technology is one of the top most techniques for handling and managing the world wide business issues including customer lifetime value on the geographical based environment. In fact, visualizing ...