Please use this identifier to cite or link to this item: http://dspace.unimap.edu.my:80/xmlui/handle/123456789/79081
Title: Evaluation of hotel website and online accommodation booking platforms using Fuzzy TOPSIS
Authors: Nurfatihah Athirah, Rahmat
Faculty of Computer and Mathematical Sciences, Universiti Teknologi MARA Cawangan Perlis, Kampus Arau, Malaysia
nuridawati@uitm.edu.my
Issue Date: Apr-2023
Publisher: Institute of Engineering Mathematics, Universiti Malaysia Perlis
Citation: Applied Mathematics and Computational Intelligence (AMCI), vol.12(1), 2023, pages 55-69
Abstract: According to researchers in the field of hospitality management, online reservation systems can improve the financial success of a business. Due to the advancement in technology, there are numerous online accommodation booking platforms and hotel websites available. The ways these websites promote themselves, their services, and the prices charged are different. In addition, some websites still do not have the criteria to attract more visitors. This study aims to determine the weightage of criteria for a hotel website and online accommodation booking platforms and to evaluate and identify the best alternative among the hotel website and online accommodation booking platforms. A case study is presented, where three alternatives; a hotel website and two online accommodation booking platforms, are evaluated based on nine criteria. The Fuzzy Techniques for Order Preference by Similarity to Ideal Solution (Fuzzy TOPSIS) was applied in this study. This method first determined the fuzzy evaluation criterion weights, and the alternatives were ranked using the generated fuzzy weights. In conclusion, the hotel website was ranked the highest compared to the other two online accommodation booking platforms. Through a comprehensive review of this study, hotel management will gain a new perspective on the customers’ need to improve the websites
Description: Link to publisher's homepage at https://amci.unimap.edu.my/
URI: http://dspace.unimap.edu.my:80/xmlui/handle/123456789/79081
ISSN: 2289-1315 (print)
2289-1323 (online)
Appears in Collections:Applied Mathematics and Computational Intelligence (AMCI)

Files in This Item:
File Description SizeFormat 
Evaluation of Hotel Websiteand Online Accommodation Booking.pdf397.35 kBAdobe PDFView/Open


Items in UniMAP Library Digital Repository are protected by copyright, with all rights reserved, unless otherwise indicated.