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Title: | The influence of service quality on customer satisfaction towards Internet Service Providers among Malaysian |
Authors: | Zahayu, Md Yusof Krudharshaini, Nagapan Sofia, Amir Nazifa, Nasir Wan Muhammad Zulhafizsyam zahayu@uum.edu.my |
Issue Date: | Feb-2022 |
Publisher: | School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) |
Citation: | International Journal of Business and Technopreneurship, vol.12(1), 2022, pages 33-44 |
Abstract: | Malaysia's internet connectivity has significantly increased over the last decade, boosting competitiveness and supporting economic growth. The number of Internet Service Providers (ISPs) has been steadily expanding, and competition is intensifying. As a result, it's crucial to comprehend why clients stick with a given service provider. The impact of service quality on customer satisfaction with internet service providers among Malaysians is investigated in this study. The responses were collected using a google form from 181 post-paid mobile subscribers in Malaysia. According to the findings of structural equation modelling, service quality is a significant predictor of customer happiness, which leads to tangibles and responsiveness. The findings offer useful managerial advice on how to manage customer happiness and loyalty. It is crucial for the organisations to know how to gauge these factors from the buyers' point of view with a specific target to better comprehend their requirements and consequently fulfil them. |
Description: | Link to publisher's homepage at https://ijbt.unimap.edu.my |
URI: | http://dspace.unimap.edu.my:80/xmlui/handle/123456789/75334 |
ISSN: | 2231-7090 (printed) 2232-1543 (online) |
Appears in Collections: | International Journal of Business and Technopreneurship (IJBT) |
Files in This Item:
File | Description | Size | Format | |
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The Influence of Service Quality on Customer Satisfaction towards.pdf | Main article | 590.83 kB | Adobe PDF | View/Open |
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