Examining the Relationships between Attitude Towards Behaviour, Subjective Norms and Entrepreneurial Intention among Engineering Students

Abstract

The purpose of this research is to investigate the relationships between attitude towards behaviour, subjective norm and entrepreneurial intention among engineering students from Public Higher Educational Institution (PHEI) in Malaysia. This research is carried out by using the quantitative method (questionnaire). Data are gathered from 345 respondents which consisted of the final year students from one PHEI in Malaysia. Results presented that entrepreneurial intention are positively associated with attitude towards behaviour (β=.62, p<.01) and subjective norm (β=.25, p<.01). Thus, it is confirmed that both factors of Theory of Planned Behaviour (TPB), namely attitude towards behaviour and subjective norm are significantly related to entrepreneurial intention among the engineering students in this institution. Elevating the degree of attitude towards behaviour and subjective norm are the best strategies to enhance the level of entrepreneurial intention among the engineering students in this institution. Theoretical and practical implications of the results are discussed. In this line, recommendations for the institution management are provided