Role of organizational culture in stimulating creativity and innovation among engineering students

Abstract

This paper presents theoretically the role of organizational culture that contributes a significance impact towards stimulating creativity and innovation among engineering students at UniMAP. Discussion on the relationship between creativity, innovation and culture is described in this context. Some components of organizational culture including strategic vision and mission, customer focus, means to achieve objectives, management processes and interpersonal relationship that have been outlined in the strategic mapping, strategic objective and performance measure by the UniMAP leadership are further discussed in a manner of how it may stimulates creative and innovative engineering students.