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Please use this identifier to cite or link to this item: http://dspace.unimap.edu.my:80/xmlui/handle/123456789/49004
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dc.contributor.authorKarpal Singh, Dara Singh-
dc.contributor.authorMd. Aminul Islam-
dc.date.accessioned2017-07-13T01:18:18Z-
dc.date.available2017-07-13T01:18:18Z-
dc.date.issued2015-
dc.identifier.citation192 pages, RM68.00en_US
dc.identifier.isbn978-967-5415-15-7-
dc.identifier.urihttp://dspace.unimap.edu.my:80/xmlui/handle/123456789/49004-
dc.descriptionBooks order can be made directly to UniMAP Press, Universiti Malaysia Perlis. (penerbitan@unimap.edu.my / 04 9775159)en_US
dc.description.abstractThe purpose of this book is to introduce the underpinning theories and drivers of CSR, and its implications in our society. This book is written based on our research on ‘the effect of Corporate Social Responsibility on brand Equity: Customer awareness and religiosity as moderators’. The book deals with the following topics; highlighting the importance of CSR, describing theeevolution of CSR and its landscape in malaysia, explaining the driving forces of CSR, appraising major theoretical models of CSR, exploring into appropriate CSR models for Malaysian corporations and also elucidating consumer based research about CSR in Malaysia.en_US
dc.language.isoenen_US
dc.publisherPenerbit UniMAPen_US
dc.subjectPublicationsen_US
dc.subjectPenerbit UniMAPen_US
dc.subjectCorporate Social Responsibility (CSR)en_US
dc.titleCorporate Social Responsibilityen_US
dc.typeBooken_US
dc.identifier.urlhttps://penerbit.unimap.edu.my-
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