Please use this identifier to cite or link to this item:
http://dspace.unimap.edu.my:80/xmlui/handle/123456789/48997
Title: | Selected Case Studies in Small and Medium Enterprise: A Strategic Management Perspective |
Authors: | Suriani, Sukri (Editor) Waeibrohieem, Waemustafa (Editor) Jamal, Hassan (Editor) |
Keywords: | Publications Penerbit UniMAP Economy Small medium enterprise (SME) |
Issue Date: | 2015 |
Publisher: | Penerbit UniMAP |
Citation: | 232 pages, RM58.00 |
Abstract: | This book of compiled strategic management case studies attempts that area directly. The focus is on SMEs and the “variety of circumstances-Sun Tzu”. Each case, however small or big in their category into a manufacturing or service providing business they were given importance for the challenges they faced and the strategy lying there or implemented and steered clear of the impending disadvantages were duly annotated in each case. The mind storming discussion question added after each case study for making the strategic mind with numerous business strategic options possible by actively participating in the moderated discussion with their mentors. |
Description: | Books order can be made directly to UniMAP Press, Universiti Malaysia Perlis. (penerbitan@unimap.edu.my / 04 9775159) |
URI: | http://dspace.unimap.edu.my:80/xmlui/handle/123456789/48997 |
ISBN: | 978-967-5415-96-8 |
Appears in Collections: | Books |
Items in UniMAP Library Digital Repository are protected by copyright, with all rights reserved, unless otherwise indicated.