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DC Field | Value | Language |
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dc.contributor.author | Hanum, Hassan, Dr. | - |
dc.contributor.author | Norhafezah, Yusof, Assoc. Prof. Dr. | - |
dc.contributor.author | Rosna, Awang Hashim, Prof. Dr. | - |
dc.date.accessioned | 2015-05-21T07:18:32Z | - |
dc.date.available | 2015-05-21T07:18:32Z | - |
dc.date.issued | 2014 | - |
dc.identifier.citation | Jurnal Komunikasi: Malaysian Journal of Communication, vol. 30(1), 2014, pages 75-95 | en_US |
dc.identifier.issn | 2289-151X | - |
dc.identifier.uri | http://www.ukm.my/jkom/journal/volumes/volume30-1-2014.html | - |
dc.identifier.uri | http://dspace.unimap.edu.my:80/xmlui/handle/123456789/39909 | - |
dc.description | Link to publisher's homepage at http://www.ukm.my/ | en_US |
dc.description.abstract | The study aims to identify the relationship between the characteristics of innovation and resistance towards the 'Say No to Smoking' campaign. By using cluster sampling, a total of 396 respondents were selected from eight secondary schools in the northern states of Peninsular Malaysia. Data were collected through a survey method data and were analyzed using the Pearson correlation statistical analysis. The results showed that there was a significant relationship between innovation characteristics i.e., relative advantage, compatibility, complexity and trialbility with the existence of resistance towards the 'Say No to Smoking' campaign. This study also showed that factors such as the characteristics of innovation which could lead to one more innovation may fail to get disseminated. In fact, this study can help decision makers to identify the causes of rejection of new innovations in health campaigns that are being introduced to the community in an effort to improve public's receptiveness of future health campaigns. | en_US |
dc.language.iso | en | en_US |
dc.publisher | Universiti Kebangsaan Malaysia (UKM) | en_US |
dc.subject | Say No to Smoking campaign | en_US |
dc.subject | Adoption of innovation | en_US |
dc.subject | Characteristics of innovation | en_US |
dc.subject | Resistance | en_US |
dc.title | Resistance in the 'say no to smoking' campaign | en_US |
dc.title.alternative | Faktor rintangan ke atas kempen tak nak merokok | en_US |
dc.type | Article | en_US |
dc.publisher.department | School of Media and Communication Studies, Faculty of Social Sciences and Humanities | en_US |
dc.contributor.url | hanum@unimap.edu.my | en_US |
dc.contributor.url | norhafezah@uum.edu.my | en_US |
dc.contributor.url | rosna@uum.edu.my | en_US |
Appears in Collections: | Centre for Communication Technology and Human Development (Articles) |
Files in This Item:
File | Description | Size | Format | |
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Resistance in the 'say no to smoking' campaign.pdf | 343.47 kB | Adobe PDF | View/Open |
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