1. UniMAP Library Digital Repository
  2. The Library
  3. Conference Papers
Please use this identifier to cite or link to this item: http://dspace.unimap.edu.my:80/xmlui/handle/123456789/20708
Title: A systems thinking approach in Kansei marketing and its behaviours as complex system
Authors: Shiizuka, Hisao
Hashizume, Ayako
shiizuka@cc.kogakuin.ac.jp
hashi-aya@kansei.tsukuba.ac.jp
Keywords: Marketing
Kansei information
Systems thinking
Small world network
Complex system
Issue Date: 27-Feb-2012
Publisher: Universiti Malaysia Perlis (UniMAP)
Series/Report no.: Proceedings of the International Conference on Man-Machine Systems (ICoMMS 2012)
Abstract: The primary purpose of this paper is to discuss that sensibility-driven marketing called as Kansei marketing, from the viewpoint of the systems thinking. It is known that the systems thinking gives a basic idea of the system dynamics. Because the system dynamics is basically described by the differential equation, it can be treated as complex systems. It is shown that a basic behavior of Kansei marketing corresponds to a small world network. Therefore, it is clarified that the behavior of Kansei-driven marketing can explains as complex systems.
Description: International Conference on Man Machine Systems (ICoMMS 2012) organized by School of Mechatronic Engineering, co-organized by The Institute of Engineer, Malaysia (IEM) and Society of Engineering Education Malaysia, 27th - 28th February 2012 at Bayview Beach Resort, Penang, Malaysia.
URI: http://dspace.unimap.edu.my/123456789/20708
Appears in Collections:Conference Papers

Files in This Item:
File Description SizeFormat 
132-75948_A Systems Thinking Approach in Kansei Marketing and Its Behaviours as Complex System.pdfAccess is limited to UniMAP community552.21 kBAdobe PDFView/Open
Show full item record


Items in UniMAP Library Digital Repository are protected by copyright, with all rights reserved, unless otherwise indicated.