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http://dspace.unimap.edu.my:80/xmlui/handle/123456789/11773
Title: | Be competitive through green innovation |
Authors: | Noormaizatul Akmar, Ishak Hartini, Ahmad maizatul@unimap.edu.my hartini@uum.edu.my |
Keywords: | International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) Green innovation Competitive advantage Sustainability |
Issue Date: | 12-Nov-2010 |
Publisher: | Universiti Malaysia Perlis (UniMAP) |
Series/Report no.: | Proceedings of the International Conference on the Roles of the Humanities and Social Sciences in Engineering (ICoHSE 2010) |
Abstract: | Necessity has been identified as the main drive to innovate. Innovation can appear in product, process, and services being embark by organizations to make more profits, and to cut operational and maintenance cost. With current scenario to preserve the environment, the green innovation is considered as a good move to have better competitive advantage to the organizations. Green innovation concept should be imposed to the organizations so that they are more eco-friendly organizations. The green innovation elements promote the clean and safe environment for the community, renewable energy to less the pollution and global warming, 3R (reduce, recycle, reuse) concepts, and producing green collar workers. This paper discusses the concept of green innovation in the study, and how adoption to the organizational strategies and practices will give competitive advantage to the organizations. |
Description: | The 2nd International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) organized by Universiti Malaysia Perlis (UniMAP), 12th - 14th November 2010 at Bayview Beach Resort, Penang, Malaysia. |
URI: | http://dspace.unimap.edu.my/123456789/11773 |
Appears in Collections: | Conference Papers |
Files in This Item:
File | Description | Size | Format | |
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301.pdf | Access is limited to UniMAP community | 139.14 kB | Adobe PDF | View/Open |
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