Please use this identifier to cite or link to this item: http://dspace.unimap.edu.my:80/xmlui/handle/123456789/11515
Title: Critical success factors for small businesses: A case of Thailand
Authors: Chuthamas, Chittithaworn
Md. Aminul, Islam
Thiyada, Keawchana
chuthamas@unimap.edu.my
amin@unimap.edu.my
inspirationno1@hotmail.com
Keywords: International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010)
Business success
SMEs
External environment
Management know-how
Thailand
Issue Date: 12-Nov-2010
Publisher: Universiti Malaysia Perlis (UniMAP)
Series/Report no.: Proceedings of the International Conference on the Roles of the Humanities and Social Sciences in Engineering 2010 (ICoHSE 2010)
Abstract: This study attempted to identify factors that are affecting business success of small and medium enterprises (SMEs) in Thailand. The intention of this study is to provide the understanding on how people should start their business by looking at all the factors affecting business success hence help to reduce the risk of failure and increase chances of success. The study examined eight factors that influence the SMEs business success. These factors are: SMEs characteristic, management and know-how, products and services, Customer and Market, the way of doing business and cooperation, resources and finance, Strategy, and external environment. The theoretical framework has been drawn out and questionnaire was designed based on the factors chosen. Eight hypotheses were developed to find out factors that are affecting Business Success of SMEs in Thailand. The entire hypotheses were successfully tested with SPSS and five hypotheses were accepted. The regression analysis result shown that the most significant factors affecting business success of SMEs in Thailand were SMEs characteristics, customer and market, the way of doing business, resources and finance, and external environment.
Description: The 2nd International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) organized by Universiti Malaysia Perlis (UniMAP), 12th - 14th November 2010 at Bayview Beach Resort, Penang, Malaysia.
URI: http://dspace.unimap.edu.my/123456789/11515
Appears in Collections:Conference Papers

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