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Browsing by Author malliga@usm.my
Showing results 1 to 2 of 2
Issue Date | Title | Author(s) |
12-Nov-2010 | Geographical information technology approach and model for visualizing the lifetime value of customers in the geographical marketplace | Abdul Manaf, Bohari; Ruslan, Rainis, Prof. Dr.; Malliga, Marimuthu, Dr.; manafdr@uum.edu.my; abdmanaf.bohari@yahoo.com; rruslan@usm.my; malliga@usm.my |
12-Nov-2010 | A literature review on marketing information systems for managing customer value of hypermarket business in geographical marketplace | Abdul Manaf, Bohari; Ruslan, Rainis, Prof. Dr.; Marimuthu, Malliga, Dr.; manafdr@uum.edu.my; abdmanaf.bohari@yahoo.com; rruslan@usm.my; malliga@usm.my |