dc.contributor.author | Krishna, Devina Kaul | |
dc.date.accessioned | 2020-03-02T11:28:24Z | |
dc.date.available | 2020-03-02T11:28:24Z | |
dc.date.issued | 2019 | |
dc.identifier.citation | Journal of Human Development and Communication (JoHDEC), vol.8, 2019, pages 57-66 | en_US |
dc.identifier.issn | 2289-2702 (printed) | |
dc.identifier.issn | 2232-1535 (online) | |
dc.identifier.uri | http://dspace.unimap.edu.my:80/xmlui/handle/123456789/64454 | |
dc.description | Link to publisher's homepage at https://johdec.unimap.edu.my/ | en_US |
dc.description.abstract | Nowadays in India, multilingualism has become a trend with English language gaining
popularity alongside the existing language (Hindi). English is regarded as a situation for
flourishing amalgamation into the global economy and becomes a priority of the nation
guiding principle. The purpose of this paper is to show that English is at present principally
used at a workplace and for specific purposes such as emails, writing a business letter, memo
etc. In terms of motives of learning English, development and personal growth have been
mentioned as the most common reasons for English proficiency among Indian business
professionals. It discusses at length how English is indeed the language of the corporate
world. Ranging from business meetings to negotiations across India, English is used for
everything. Last but not least, it lays stress on the main reasons for the need of English at
present stage of India’s development and how English proficiency is a must for a professional
profile. | en_US |
dc.language.iso | en | en_US |
dc.publisher | Center for Communication Technology and Human Development (UniMAP) | en_US |
dc.subject | Business Communication | en_US |
dc.subject | Business English | en_US |
dc.subject | English Language | en_US |
dc.subject | Indian English | en_US |
dc.title | The place and significance of English in Business Communication in India | en_US |
dc.type | Article | en_US |
dc.identifier.url | https://johdec.unimap.edu.my/ | |
dc.contributor.url | krishna.devina@gmail.com | en_US |