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dc.contributor.authorKrishna, Devina Kaul
dc.date.accessioned2020-03-02T11:28:24Z
dc.date.available2020-03-02T11:28:24Z
dc.date.issued2019
dc.identifier.citationJournal of Human Development and Communication (JoHDEC), vol.8, 2019, pages 57-66en_US
dc.identifier.issn2289-2702 (printed)
dc.identifier.issn2232-1535 (online)
dc.identifier.urihttp://dspace.unimap.edu.my:80/xmlui/handle/123456789/64454
dc.descriptionLink to publisher's homepage at https://johdec.unimap.edu.my/en_US
dc.description.abstractNowadays in India, multilingualism has become a trend with English language gaining popularity alongside the existing language (Hindi). English is regarded as a situation for flourishing amalgamation into the global economy and becomes a priority of the nation guiding principle. The purpose of this paper is to show that English is at present principally used at a workplace and for specific purposes such as emails, writing a business letter, memo etc. In terms of motives of learning English, development and personal growth have been mentioned as the most common reasons for English proficiency among Indian business professionals. It discusses at length how English is indeed the language of the corporate world. Ranging from business meetings to negotiations across India, English is used for everything. Last but not least, it lays stress on the main reasons for the need of English at present stage of India’s development and how English proficiency is a must for a professional profile.en_US
dc.language.isoenen_US
dc.publisherCenter for Communication Technology and Human Development (UniMAP)en_US
dc.subjectBusiness Communicationen_US
dc.subjectBusiness Englishen_US
dc.subjectEnglish Languageen_US
dc.subjectIndian Englishen_US
dc.titleThe place and significance of English in Business Communication in Indiaen_US
dc.typeArticleen_US
dc.identifier.urlhttps://johdec.unimap.edu.my/
dc.contributor.urlkrishna.devina@gmail.comen_US


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