MBA Program Evaluation of the Arab Academy for Banking and Finance Sciences – Sana’a
Asma, Abdulhameed Al-Mrasbi
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This article details a program evaluation of the Master of Business Administration program (MBA) of the Arab Academy for Banking and Finance Science. It was reviewed with the CIPP Evaluation Model, through which the context, inputs, processes, and product of the program have been evaluated. The SWOT analysis has been used to analyze the data and develop four strategies: opportunities-strengths; weaknesses-opportunities; strength-threats; weaknesses-threats. The Scenario Matrix was then used to summarize four recommendations for program improvement. The research methods included qualitative structured interviews with students and alumni and analysis of program documents. This combined CIPP-SWOT method offers a simplified approach to program evaluation and assumes that action for change will follow.