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dc.contributor.authorBastam, Hadi
dc.contributor.authorLotfabadi, Vahideh Tabasi
dc.contributor.authorKouchakzadeh, Vahidreza
dc.contributor.authorFaraji, Mozhgan
dc.date.accessioned2018-01-31T02:45:40Z
dc.date.available2018-01-31T02:45:40Z
dc.date.issued2017-10
dc.identifier.citationInternational Journal of Business and Technopreneurship, vol.7(3), 2017, pages 369-384en_US
dc.identifier.issn2231-7090
dc.identifier.issn2232-1543 (online)
dc.identifier.urihttp://dspace.unimap.edu.my:80/xmlui/handle/123456789/51373
dc.descriptionLink to publisher's homepage at http://ijbt.unimap.edu.myen_US
dc.description.abstractThis study was conducted with the aim to investigate determinants of consumer buying behaviour in Digikala Online Store. This research was applied in terms of objective, and descriptive-correlational according to data collection method. The statistical population of this study consist of 200 consumers in Digikala Online Store, and they were selected by simple random sampling method according to Cochran's formula for infinite population. A valid questionnaire was used to collect data; and its reliability was confirmed by Cronbach's alpha. Structural Equation Modelling (SEM) was used to analyse data and examine hypotheses. Statistical SPSS and AMOS software was used as the data analysis tool. Findings indicated that all research hypotheses were confirmed, and this study concluded that factors such as user interface quality, product information quality, variety of choices, security perception, and saving money in online shopping could have positive effects on consumer attitude and encourage consumers to purchase.en_US
dc.language.isoenen_US
dc.publisherSchool of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP)en_US
dc.subjectBuying Behaviouren_US
dc.subjectConsumeren_US
dc.subjectOnline Storeen_US
dc.titleA Study of Factors Affecting Consumer Buying Behaviour in Online Shopping (Case Study: Digikala Online Store)en_US
dc.typeArticleen_US
dc.contributor.urlVahidreza.Kouchakzadeh@gmail.comen_US


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