Browsing UniMAP Press by Subject "Economy"

Now showing items 1-3 of 3

    • The Malaysian Look East Policy: A Public Policy Perspective 

      Zainul Ariff, Hussain (Penerbit UniMAP, 2011)
      The Malaysian Look East Policy: A Public Policy Perspective is a useful guide to the economic, politic and social matters of Malaysia. The uniquely challenging rubrics of society in Malaysia require a delicate but dynamic ...

    • Selected Case Studies in Small and Medium Enterprise: A Strategic Management Perspective 

      Suriani, Sukri (Editor); Waeibrohieem, Waemustafa (Editor); Jamal, Hassan (Editor) (Penerbit UniMAP, 2015)
      This book of compiled strategic management case studies attempts that area directly. The focus is on SMEs and the “variety of circumstances-Sun Tzu”. Each case, however small or big in their category into a manufacturing ...

    • The Strategic Importance of Creating Breakthrough Performance Cases in Malaysia 

      Tan Cheng, Ling (Editors); Rosly, Othman (Editors) (Penerbit UniMAP, 2013)
      This casebook is a compilation of cases of Malaysian companies that were based on intensive research conducted in a wide range of areas from marketing strategies to human resource management in manufacturing and service ...