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dc.contributor.authorMohammad Solaiman
dc.contributor.authorMohd Suberi, Ab. Halim
dc.contributor.authorAbdullah, Osman
dc.contributor.authorMahamudulHasan
dc.date.accessioned2015-12-30T09:10:45Z
dc.date.available2015-12-30T09:10:45Z
dc.date.issued2015-10
dc.identifier.citationInternational Journal of Business and Technopreneurship, vol.5(3), 2015, pages 385-396en_US
dc.identifier.issn2231-7090
dc.identifier.urihttp://ijbt.unimap.edu.my
dc.identifier.urihttp://dspace.unimap.edu.my:80/xmlui/handle/123456789/40682
dc.descriptionLink to publisher's homepage at http://ijbt.unimap.edu.myen_US
dc.description.abstractSocial marketing means exploiting the commercial marketing techniques to influence the behavior of the target audience. Government, non-profit institutions and private companies are engaged in a variety of social marketing projects in Bangladesh. Since the independence of Bangladeshi range of organizations are practicing social marketing techniques to solve social problems. This study attempts to find out the factors that are important for the success of social marketing in Bangladesh. The researchers have used factor analysis to decompose the variables into four meaningful factors and regression analysis to find out the effect of those variables on the success of social marketing. Results of the analysis show that benefit of the project, product, promotion and monitoring the implementation of the project are significantly and positively correlated with the success of social marketing.en_US
dc.language.isoenen_US
dc.publisherSchool of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP)en_US
dc.subjectSocial marketingen_US
dc.subjectFactorsen_US
dc.subjectBangladeshen_US
dc.titleFactors affecting the success of social marketing: a case of Bangladeshen_US
dc.typeArticleen_US
dc.contributor.urlsolaimanmktgcou@yahoo.comen_US
dc.contributor.urlsuberi@unimap.edu.myen_US
dc.contributor.urlabdullahosman@unimap.edu.myen_US
dc.contributor.urltuhinjobs46@gmail.comen_US


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