The cultural impact on international marketing strategy, with a special emphasis of Bangladesh perspective
Rashed, Al Karim
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The purpose of this paper is to examine on the one hand, the importance of the effect of cultural negotiating in an international marketing strategy. This side covers cultural elements such as language, religion, social factors, and how these impact on an international marketing strategy. On the other hand it covers on (Bangladesh side), how culture influences of marketing strategy, what is the main cultural business organization of Bangladesh, how they are doing their business following the cultural strategy and also Bangladesh business environment. The main purpose of this research paper is how culture impacts on an international marketing strategy. In addition, the study also provided insights into the process, as well as direction for progression of the research stream dealing with the behavioural aspect of the international marketing of any organization. The methodology demonstrates that a systematic approach was used in planning the investigation. Various key cultural factors are considered in international business strategy negotiation, with example and suggestions as how to these can be used to achieve success. The findings and analysis chapter presents the qualitative results of the research as outlined in the methodology. The conclusion presents a summary of the work and the conclusions drawn from it. It outlines the strengths and limitations of the study, together with suggested areas for further research.