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    • Antecedents of online purchase intention: A Cross-national study between Iran and Malaysia 

      Seyyed Mohammad Sadiq, Es-haghi; Mona, Afshardoost; Mohammad Mehdi, Ahmadi (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2015-06)
      This study examines how cultural values influence consumer decision-making with respect to online purchase intention in Iran and Malaysia. The findings suggest that cultural values are antecedents to Website trust, ...