Browsing International Journal of Business and Technopreneurship (IJBT) by Subject "Green awareness"
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Green Marketing Strategy to Enhance Corporate Image: Case Study in Umw Toyota Motor Sdn Bhd
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2016-06)In this era of high green-awareness, people become more concern on environmental products or services issues. Green or environmental marketing is about the product modification, changes to production process or ...