Now showing items 1-1 of 1

    • Green Marketing Strategy to Enhance Corporate Image: Case Study in Umw Toyota Motor Sdn Bhd 

      Boon Cheong Chew; Syaiful Rizal, Hamid; Rosbadiah, Mohd Nawi; Hafizzudin, Muzaimi (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2016-06)
      In this era of high green-awareness, people become more concern on environmental products or services issues. Green or environmental marketing is about the product modification, changes to production process or ...