Browsing International Journal of Business and Technopreneurship (IJBT) by Subject "Demographic factor"
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The relationship of life insurance ownership with demographic and psychographic factors: a preliminary study in Alor Setar, Kedah
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2017-06)The life insurance market in Malaysia still remains widely untapped as compared to other countries that have much higher market penetration rates. Therefore this study aims to examine the relationship of life ...