Browsing International Journal of Business and Technopreneurship (IJBT) by Subject "Delta State, Nigeria"
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Socio-demographic factors as predictors of customer loyalty to fast food restaurants in Delta State, Nigeria
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2016-10)Customer loyalty is a competitive tool and a major driver of survival and success in many retail business organizations. Improvement in social and economic development in Delta State, Nigeria the past decade has resulted ...