Now showing items 100-119 of 248

    • Green Marketing Strategy to Enhance Corporate Image: Case Study in Umw Toyota Motor Sdn Bhd 

      Boon Cheong Chew; Syaiful Rizal, Hamid; Rosbadiah, Mohd Nawi; Hafizzudin, Muzaimi (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2016-06)
      In this era of high green-awareness, people become more concern on environmental products or services issues. Green or environmental marketing is about the product modification, changes to production process or ...
    • Green marketing: a marketing mix point of view 

      Mohammad Solaiman; Abdullah, Osman; Mohd Suberi, Ab. Halim (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2015-02)
      This paper tries to provide an overview of green marketing from marketing mix point of view. The aim of green marketing is to include environmental issues in the marketing efforts. The idea is that marketers provide ...
    • How women quantity surveyors perceive job satisfaction and turnover intention 

      Mastura, Jaafar; Puteri Yazrin, Megat Yaziz; Azlan Raofuddin, Nuruddin; Alireza, Jalali (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2014-02)
      Worldwide, the number of women involve in the construction industry is on rise. Acknowledging many barriers exist for women to participate in the industry, women's commitment is subject to their readiness and willingness ...
    • Hubungan kawalan proses statistik (SPC) terhadap prestasi organisasi dengan budaya organisasi sebagai pemboleh ubah moderator 

      Mohd Norhasni, Mohd Asaad; Rohaizah, Saad; Rushami Zien, Yusoff (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2015-10)
      Dalam Kawalan Proses Statistik (SPC), pemantauan penyebaran proses mempunyai kesan yang besar kepada prestasi proses seperti pembuatan, pengurusan dan perkhidmatan. Tujuan kajian ini dijalankan adalah untuk menyelidik ...
    • Human resource development through training on business teachers in Bangladesh 

      Md. Sarwar, Uddin; Mohammad Aktaruzzaman, Khan; Mohammed, Solaiman (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2014-02)
      The study attempted to investigate the preference of teaching methodology as the means of human resource development conducted on business teachers and students of public and private universities in Bangladesh. The study ...
    • Human resource management practices and innovation work behaviour: empirical evidences of the Malaysian manufacturing company 

      Siti Shalim, Sabri; Ummi Naiemah, Saraih (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2021-06)
      The purpose of conducting this study to explore the significant influence of Human Resources Management Practices (HRMP) on Innovation Work Behaviour (IWB). In this research there are four HRMP functions such compensation ...
    • Identifying ambidexterity components of University Entrepreneurship, case study: University of Tehran 

      Fatemeh, Didevar; Jahangir, Yadollahi; Fatemeh, Kayeh (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2014-10)
      Ambidexterity in universities means examining existing skills and acquiring new job opportunities simultaneously. Goal of this project is to identify ambidexterity components affecting university entrepreneurship in ...
    • Identifying effects of mixed marketing in solar devices 

      Firouze Hajialiakbari; Sharareh Hezarkhani (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2014-10)
      The Sun is one of the main sources of renewable energy which can serve as a useful source of energy supply in most parts of the world. Using solar energy is not only necessary but also will be inevitable in future. The ...
    • Impact of external debt servicing on economic growth in Nigeria: An ARDL approach 

      Muhammad Abdulaziz, Muhammad; Kabir, Abdullahi (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2020-06)
      Nigeria was unbound since debt overhang, due to $18 billion debt write off; there is an alarm of another foreign debt problem in the country, considering its debt profile. This study investigates the impact of external ...
    • The impact of firm size on innovative activity: an analysis based on Egyptian firm data 

      Hany, Elshamy (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2015-10)
      The paper examines the relations between the innovation activity and the firm size. This research administers a questionnaire- based survey developed from the UK Innovation Survey (CIS). The survey covers quantitative ...
    • The impact of forensic accounting technique and effective internal control on creative accounting 

      Zardasht Abubaker Qader, Barzinji; Wan Sallha, Yusoff; Mohd Sofian, Mohammad Rosbi; Mohd Fairuz, Md Salleh (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-06)
      This article aims to study the impact of forensic accounting techniques and effective internal control activities (creative accounting) and the necessary expertise for forensic accountants in diagnosing these creative ...
    • Impact of Indigenous Culture on Tourists Satisfaction and Loyalty: Studying Bandarban Sadar as Potential Destination 

      Jannatul Mawa, Mst. (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2018-06)
      The purpose of this article empirically investigates whether any significant impact of indigenous culture affects the tourists satisfaction which ultimately leads to tourist loyalty at Bandarban Sadar considered as a ...
    • The Impact of Inflation on the Income Inequality of Bangladesh: A Time Series Analysis 

      Md Muhibbullah; Mala Rani Das (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2019-06)
      Income inequality has become a major public issue all over the world. Each year the gap between the rich and poor is rising, and the circumstance has turned to be miserable in many countries. This paper investigates the ...
    • The impact of macroeconomic volatility on the Indonesian stock market volatility 

      Bakri, Abdul Karim; Loke Phui, Sea; Zulkefly, Abdul Karim (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2014-10)
      This study examines the relationship between macroeconomic variables volatility (industrial production, exchange rate, inflation rate and money supply) and stock market volatility in Indonesia. Monthly data from January ...
    • Impact of Meme advertising on brand equity 

      Muhammad Sufyan, Ramish; Ummi Naiemah, Saraih; Julinawati, Suanda; Junaid, Ansari (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-06)
      This study has inspected the design of the meme advertising on brand equity among the population of Pakistan and dug into how meme advertising can influence the brand among the target population and if they create a ...
    • Impact of organizational culture on employees’ performance: A study in multinational corporations in Sarawak 

      Lau, Chien Jie Ivy; Rahmat Aidil, Djubair; Mohd Zainal Munshid, Harun (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2020-06)
      In this study, the relationship between both organizational culture and employees’ performance has been researched in several multinational corporations in Sarawak, Malaysia. Sarawak is one of the regions in Malaysia with ...
    • The impact of rail transport infrastructure on residential property rental values in Kubwa, Abuja, Nigeria 

      Usman, Musa; Wali Rakiya, Ibrahim; Alalade Olugbenga (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2023-06)
      On a global scale, numerous research studies have been embarked upon to show the level of relationship between transport facilities and residential rental values. This study dwelt on the various aspects of rail infrastructure ...
    • Impact of range bar and Ergodic process on early price trend detection using evidence from USD/CNY currency 

      Wei, Ni Soh; Fakarudin, Kamarudin; Tor, Nee Pang (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-10)
      This paper uses range bar and Ergodic Theory to study early price trends for USD/CNY currency in China from 2015 to 2019. The main results indicated that early price trend detection can be achieved within two standard ...
    • The impact of technological and social factors on students’ engagement in online learning: Evidence based on self-determination theory 

      Rumana, Afroze (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2023-02)
      This study addresses and investigates university students’ engagement and perspectives on utilising online learning in Bangladesh. The goal of this study is to pinpoint the variables that affect students' engagement ...
    • The impacts of hospitality services on visit experience and future visit intention of student travelers 

      Patwary, Ataul Karim; Rashid, Basri (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2016-02)
      Purpose-This study aims to empirically evaluate the influence of hospitality services on international students’ emotional responses, satisfaction and future intentions. Design/ methodology/ approach- The study is ...