Browsing M. Murugappan, Dr. by Author "Balaganapathy"

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    • Wireless EEG signals based neuromarketing system using Fast Fourier Transform (FFT) 

      Murugappan, M., Dr.; Murugappan, Subbulakshmi; Balaganapathy; Gerard, Celestin (IEEE Conference Publications, 2014-03)
      his work aims to identify the most preferred brand on automotive in Malaysia through wireless EEG signals. A group of four major vehicle brand advertisements such as Toyota, Audi, Proton and Suzuki is considered on this ...