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The mediating effect of purchase intention toward the relationship of attitude, subjective norm, perceived usefulness, trust and online shopping behavior
(Universiti Malaysia Perlis (UniMAP), 2015)
This study was conducted to examine the consumer behavior specifically online shopping behavior of university students aged between 18 and 34 that currently pursuing their studies in University Malaysia Perlis. A total of ...
Consumer perception towards corporate social responsibility on brand equity
(Universiti Malaysia Perlis (UniMAP), 2015)
While the Malaysian government continues to encourage companies to adopt CSR
practices, consumers’ preference and demands for products and services deemed ethical
is expected to encourage firms to adopt the CSR agenda. ...