Browsing School of Business Innovation and Technopreneurship (Theses) by Subject "Social responsibility of business"
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Consumer perception towards corporate social responsibility on brand equity
(Universiti Malaysia Perlis (UniMAP)School of Business Innovation and Technopreneurship, 2015)While the Malaysian government continues to encourage companies to adopt CSR practices, consumers’ preference and demands for products and services deemed ethical is expected to encourage firms to adopt the CSR agenda. ...