Browsing School of Business Innovation and Technopreneurship (Theses) by Subject "Marketing mix strategy (MMS)"
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Effect of marketing mix strategy on physician satisfaction in the Yemeni pharmaceutical industry : perceived value as a mediator
(Universiti Malaysia Perlis (UniMAP)School of Business Innovation and Technopreneurship, 2014)This research explores the relationship between marketing mix strategy (MMS) and the perceived value of physician satisfaction in the Yemeni pharmaceutical industry. The research framework was developed on the basis of ...