Browsing School of Business Innovation and Technopreneurship (Theses) by Subject "Consumer behavior"
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The mediating effect of purchase intention toward the relationship of attitude, subjective norm, perceived usefulness, trust and online shopping behavior
(Universiti Malaysia Perlis (UniMAP)School of Business Innovation and Technopreneurship, 2015)This study was conducted to examine the consumer behavior specifically online shopping behavior of university students aged between 18 and 34 that currently pursuing their studies in University Malaysia Perlis. A total of ...