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Can women own small business avail branding opportunity for market development?
(Universiti Malaysia Perlis (UniMAP), 2010-11-12)
Women owned businesses are typically characterized by some unique set of features;
smallness in size, low barrier of entry with less capital requirement, and hence yield slower
growth and low returns. Most of the women ...
A study of viewers’ attitude towards TV advertising in Thailand
(Universiti Malaysia Perlis (UniMAP), 2010-11-12)
The aim of this study is to examine the relationships Belief Dimensions and attitude of viewers
towards TV advertising. Earlier research was mainly explored in the west with some finding
were positive and some being ...
Critical success factors for small businesses: A case of Thailand
(Universiti Malaysia Perlis (UniMAP), 2010-11-12)
This study attempted to identify factors that are affecting business success of small and
medium enterprises (SMEs) in Thailand. The intention of this study is to provide the
understanding on how people should start their ...
Factors affecting customers satisfaction in online shopping
(Universiti Malaysia Perlis (UniMAP), 2010-11-12)
This research attempted to find out the factors that are affecting customers’ intention and
satisfaction to shop online. To shop on Internet becomes an alternative for consumers
since it is more comfortable than conventional ...