Browsing Conference Papers by Author "Chuthamas, Chittithaworn"
Now showing items 1-4 of 4
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A conceptual paper on factors influencing financial institutions on lending technologies to technology-based SMEs in the northern region of Malaysia
Wan Sallha, Yusoff; Chuthamas, Chittithaworn; Noor Asliza, Abdul Rahim (Universiti Malaysia Perlis (UniMAP)Centre for Communication Skills and Entrepreneurship, 2010-11-12)The unavailability of external financing and lack of access to formal finance are topics of significant research interest to academicians and important issues to policy makers around the globe. However compared to large ... -
A conceptual paper on factors influencing financial institutions on lending technologies to technology-based SMEs in the northern region of Malaysia
Wan Sallha, Yusoff; Chuthamas, Chittithaworn; Noor Asliza, Abdul Rahim (Universiti Malaysia Perlis (UniMAP)The Centre for Communication Skills and Entrepreneurship, 2010-11-12)The unavailability of external financing and lack of access to formal finance are topics of significant research interest to academicians and important issues to policy makers around the globe. However compared to large ... -
Critical success factors for small businesses: A case of Thailand
Chuthamas, Chittithaworn; Md. Aminul, Islam; Thiyada, Keawchana (Universiti Malaysia Perlis (UniMAP)Centre for Communication Skills and Entrepreneurship, 2010-11-12)This study attempted to identify factors that are affecting business success of small and medium enterprises (SMEs) in Thailand. The intention of this study is to provide the understanding on how people should start their ... -
A study of viewers’ attitude towards TV advertising in Thailand
Chuthamas, Chittithaworn; Md. Aminul, Islam; Orachot, Thooksoon (Universiti Malaysia Perlis (UniMAP)Centre for Communication Skills and Entrepreneurship, 2010-11-12)The aim of this study is to examine the relationships Belief Dimensions and attitude of viewers towards TV advertising. Earlier research was mainly explored in the west with some finding were positive and some being ...