Browsing Conference Papers by Author "Bronny Lawrence, Nawe"

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    • Marketing and promoting library and information services : The Sarawak experience 

      Japri, Bujang Masli; Bronny Lawrence, Nawe (Penang Public Library Corporation Malaysia, 2010-10-25)
      Library and Information services (LIS) marketing is a societal marketing that involves the extended marketing mix of Price, Product, Promotion, Place, People, Physical Evidence and Process. Undeniably, marketing is crucial ...